The Future of Customer Service: How Bella Santé Used AI to Drive $66K in Sales

In the fast-paced world of customer service, answering calls and handling queries can quickly become overwhelming—especially during busy seasons. Bella Santé, a leading Med Spa with over 200 staff and three locations in Greater Boston, recognized the need to streamline its customer service operations while maintaining a personalized touch. To solve this, they introduced an AI-powered chatbot, to handle the bulk of customer inquiries and support their existing call center. The result? A significant reduction in call volume, a boost in leads, and a $66K increase in sales, all while offering customers a seamless, personalized experience.

How AI Transformed Bella Santé’s Customer Service

1. Automating Customer Service with AI-Powered Calls:
Bella Santé wanted a solution that could handle repetitive customer inquiries while still offering a human-like experience. They were able to automate 75% of their live chat interactions. This freed up their human representatives to handle more complex issues, reducing the strain on the call center. 

2. Generating Leads and Capturing Sales: 
By implementing pre-chat surveys on their website, Bella Santé not only streamlined customer service but also collected valuable leads. With more than 450 new leads in just six months, they leveraged AI to gather customer information and automate follow-up communications. During the holiday season, their integration with Shopify, an e-commerce platform, allowed agents to offer personalized product recommendations, save abandoned carts, and upsell products. As a result, Bella Santé gained over $66K in chatbot-assisted sales, showcasing the power of AI in driving revenue.

3. Personalized, Seamless Customer Experiences:
Bella Santé’s goal was to provide each guest with a luxurious and personalized experience, both online and in the spa. With AI-powered calls and live chat, they were able to achieve this by offering quick responses and proactive support when needed. The AI chatbot ensures customers feel cared for from the moment they visit the website to the completion of their spa experience, while human agents can step in at the right moment to offer personalized advice or assistance when necessary.

Conclusion:

Bella Santé’s adoption of AI-powered chatbots has proven to be a game-changer for their customer service and sales. By automating repetitive queries and providing personalized experiences, Bella Santé was able to reduce call center strain, capture leads more efficiently, and significantly increase their holiday season sales. If your business is ready to explore the transformative power of AI, Lumio can help you implement the tools you need to drive growth and customer satisfaction.